Human resource management Essay Example | Topics and Well Written Essays - 1500 words - 3

Human resource management - Essay Example One such academician is Caroline Lloyd. In her article "Training and development deficiencies in high skill sectors" (2002), Lloyd raises concerns over the lack of training and development, and its impact on the UK’s competitiveness in the new knowledge economy. How grave the situation is, and what implications do Lloyds concerns have on the future of the UK labour market shall be analyzed in the following discussion. In Lloyds article, she presents the thesis that there is an acute need for emphasising on centrality of skills and training for the UK to compete in the new knowledge economy. Companies need to create learning environments so that employees will be able to adapt to the changing work requirements. This can be achieved through internal training and continuous vocational training. However, the current work environment does not meet these requirements. There are two explanations for the lack of training and development in organisations. Lloyd claims that one reason could be the market failure to provide individual training. This could be improved by providing a central incentive program for training employees, motivation for employers to develop their human capital and set up of best practice to influence employer behaviour. The second reason, as other academics provide, is because the UK is a relatively low skill economy. Employers are not competing in high end products in standardized markets. For this reason they are not motivated to develop their workers for higher progression. To alter this status quo of skill deficit, the government needs to implement policies to restructure the market and industries By using two companies from high value-added product markets, Lloyd establishes that despite the companies success in their product markets, they are constrained by their industrial environment. They are not motivated to invest in training and development, or set best practice standards in

Using A Range of Channels as Part of an Integrated PR Campaign Essay

Using A Range of Channels as Part of an Integrated PR Campaign - Essay Example From this paper it is clear that  the public relations is an activity that is carried out intentionally, with a particular plan for achieving a result. It is representative of a continuum of activity and inculcates the two-way communication process where the organization will take steps that are in the interests of both the organization and the target group. The fact that public relations is dependent on publics is a very critical factor for the success of the company. The public gives reputation to the company and a commercial, governmental or any other organizational raison d'à ªtre. According to the Chartered Institute of Public Relations in the UK, regards public relations as the activity carried out for the purpose of generation of goodwill and mutual understanding between the company and the public.This study outlines that  reputation helps the company to embed itself in the market and gives it an edge over other rivals. Furthermore, journalists, regulators, employees, cus tomers and suppliers can have a strong influence on the organization. They all possess some view or perception regarding the organization. These perceptions are necessary to take into account by the organization since they will affect the decisions they taking regarding consumption of the products of the organizations and carrying business with it.  As a result, public relations encompasses several aspects of marketing such as public information, investor relations corporate communication or customer relations.